Everything about the LuxAgro organic label - answers to the most important questions
Here you will find answers to the most frequently asked questions about the LuxAgro organic label. If you would like to know more, please contact us.
Contact us- Lux = light
- Agro = field
What do the name LuxAgro and the sunflower in the logo mean?
The name LuxAgro is made up of two Latin words:
Together, this means “field of light” – the sunlight that allows life to grow in the field.
The sunflower in the logo symbolises this energy. It is a global symbol of optimism, growth, strength and community. Its orientation towards the sun expresses loyalty and constancy, its life cycle symbolises development and abundance.
LuxAgro thus combines the idea of naturalness, vitality and sustainability with a strong image that is immediately recognisable.
Why do we also need the Swissness criteria?
The LuxAgro seal not only stands for organic, but also for origin. The Swissness criteria ensure that raw materials and processing actually come from Switzerland – legally protected by the Trademark Protection Act.
How can I check whether my company fulfils the Swissness criteria?
The Federal Office for Agriculture (FOAG) provides an online tool with which you can calculate the Swissness eligibility of your products. We will be happy to assist you if you have any questions.
Does Swissness also apply to processed products?
Yes, processed foods must also fulfil the legal requirements. The decisive factor is that the majority of the ingredients and the most important processing steps take place in Switzerland.
Why does LuxAgro combine Swissness with organic?
LuxAgro makes origin and sustainability visible. The seal combines certified organic quality with verifiable Swiss production – for maximum transparency and trust when shopping.
Who sets the Swissness criteria?
The criteria are regulated in the Swiss Trademark Protection Act (MSchG). They define exactly when a product may be considered a “Swiss product” – including provisions on the Swiss value content and processing.